Difference between revisions of "Newsvendor problem"
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Authors: Morgan McCormick (mm3237), Brittany Yesner, Daniel Aronson, John Bednarek
Authors: Morgan McCormick (mm3237), Brittany Yesner , Daniel Aronson , John Bednarek
== Introduction ==
== Introduction ==
Revision as of 14:49, 22 November 2020
Authors: Morgan McCormick (mm3237), Brittany Yesner (by286), Daniel Aronson (da523), John Bednarek (jwb389)
The mathematical application dates back to 1888, when Francis Ysidro Edgeworth used the central limit theorem to find the optimal cash reserves needed to satisfy various withdrawals from depositors. The namesake for the problem comes from Morse and Kimball's book from 1951, where they used the term “newsboy” to describe this specific problem. Also referred to as “newsboy problem”, it is named by analogy with the situation faced by a newspaper vendor who must decide how many copies of the day's paper to stock in the face of uncertain demand and knowing that unsold copies will be worthless at the end of the day. In general, this model can be used in any application with a perishable good and unknown, randomized demand.
The newsvendor model is a model used to determine the optimal inventory levels in operations management and applied economic applications. The assumptions for this problem usually include fixed prices and uncertain demands for perishable products with limited availability. In this model, any unit of demand, R, over the current inventory level, n, is identified as a lost sale.
To formulate a standard newsvendor problem to determine profit, the function is . In the formulation, s represents the price a unit is sold for, n represents the number of units in inventory, R is a random variable representing a probability distribution for the demand a given day, and w is the wholesale cost for the vendor to purchase materials. The goal is to optimize the profit to be a maximum. This is achieved by also maximizing the amount of inventory on hand to be able to sell while also minimizing the amount of unsold inventory that is void at the end of the day and considered a loss.
The balance of being understocked and losing potential sales with the potential loss from being overstocked can be represented by the critical fractile. This is illustrated by formula where F-1 is the inverses of the cumulative distribution function of R.
Demand for a given day can be represented using a variety of distributions. Most commonly, there are uniform, normal, or lognormal distributions.
Beyond the namesake example of the newsvendor problem, the newsvendor problem model can be applied to a variety of other discrete optimization problems.
The tradeoff between typing funds up in a stock and holding cash reserves follows the model of the newsvendor problem because putting too much much of your money in stocks could lead to having to sell stocks undervalue to free up cash whole holding too much money in cash reserves could lead to money that is under performing.
The amount of emergency resources to hold on hand follows the model of the newsvendor problem because holding too many emergency resources could mean throwing out expensive inventory if there is no emergency and not having enough emergency resources could be disastrous in times of peril.
The amount of units of a good to manufacture follows the model of the newsvendor problem because while overproduction would always meet demand, production costs increase and storage costs are introduced for the excess inventory.
House pricing in the real estate market follows the model of the newsvendor problem because if a house is priced too high it will take too long to sell and if the house is priced too low it will sell quickly but at lower price.
A historically relevant example of the newsvendor problem would be the working conditions that led to the newsboy strike of 1899 and subsequent labor movements.
In the late nineteenth century and before the Spanish-American War [ref], newsboys in New York City could purchase 100 newspapers for 50 cents and sell the newspapers for 8 cents each [ref]. If a paper didn’t sell, assume the publisher would buy the newspaper back at 60% cost.
Assume the newspaper sales in New York City followed the following demand schedule:
|Quantity||Probability of Demand|
The cost price of the newspapers is $0.05/100 = $0.005 per newspaper
The selling price of the newspapers is $0.08 per newspaper [ref]
The salvage value of the newspapers is $0.003 per newspaper
The marginal profit is equal to $0.005 - $0.08 = $0.075 per additional newspaper sold
The marginal loss is equal to $0.005 - $0.003 = $0.002 per unsold newspaper
Suppose a newsboy wants to purchase a supply of 700 newspapers at a cost of $3.50.
The probability of demand for 700 newspapers is 0.45 according to the demand schedule.
The expected profit would be 700 newspapers x $0.08 profit per newspaper x 0.45 = $25.20
If the newsboy sold all 700 papers, the profit would be $56.00
If the newsboy only sold 600 papers, the profit would be $48.00 and the newsboy could earn $0.30 from selling the unsold papers back to the publisher.
To determine the optimal quantity of newspapers to purchase given the demand schedule, the following are tabulated:
Given the above demand schedule, the best bet for the newsboy is to purchase 900 newspapers at a cost of $4.50 because this level of supply has the highest expected profit of $57.92
The newsboy formulation is used to optimize the amount of profit while minimizing the excess materials that hold no value after a given period of time. This formulation can be adapted for different probabilities and distributions of expected sales. Additionally, nuances such as accounting for a salvage price for unsold perishable goods can also be added to the problem for added complexity to mimic a given situation. From that, the salesperson can determine how many of a perishable product should be purchased for resale at a given time.
“Labor History Lesson: The ‘Newsies’ Strike.” Labor History Lesson: The "Newsies" Strike | AFT Connecticut, 25 May 2016, aftct.org/story/labor-history-lesson-newsies-strike.
“Newsvendor Inventory Problem.” MIT OCW, MIT, ocw.mit.edu/courses/sloan-school-of-management/15-772j-d-lab-supply-chains-fall-2014/calendar/MIT15_772JF14_Newsboy.pdf.
“Newsvendor Model.” Wikipedia, Wikimedia Foundation, 12 Nov. 2020, en.wikipedia.org/wiki/Newsvendor_model.
Powell, W. B. “Newsvendor Problem.” Castle Lab Princeton, 2013, castlelab.princeton.edu/html/Presentations/ORF411_2013/ORF%20411%2015%20Newsvendor%20problem.pdf.